Reaching International


The mission of ChristmasMerchants is to connect shoppers with retailers who recognize the tradition of Christmas in America. posts online Naughty and Nice lists. These lists inform shoppers about merchants and their views on the Christmas season. has three standards they use to determine if a merchant is Christmas friendly. They include:

  1. Acknowledging that the tradition of Christmas in America is to celebrate the birth of Christ and the spirit of giving; or demonstrating it in their product line
  2. Allowing their employees to use the greeting “Merry Christmas”
  3. Using “Christmas” in their advertising

If a merchant accepts these standards, they are placed on’s Nice List. If a merchant rejects the standards or refuses to respond, they are placed on the Naughty List.

Learn more about ChristmasMerchants